Truly, a leader in the hard seltzer market, is taking a bold step and venturing into the world of vodka with the launch of Truly Flavored Vodka. This innovative twist on a classic spirit aims to inject some much-needed flavor and excitement into the vodka scene. Produced in partnership with Beam Suntory, Truly Flavored Vodka offers a fresh and vibrant array of choices for consumers seeking something different.
Available in three tantalizing flavors - Strawberry Lemonade, Pineapple Mango, and Wild Berry - Truly Flavored Vodka combines six-times-distilled premium vodka with real fruit, resulting in a scrumptious and refreshing vodka soda. Debuting just in time for summer sipping, this colorful take on a beloved spirit is expected to make waves in the market.
At 30% ABV and 60 proof, Truly Flavored Vodka is competitively priced at around $18, making it an attractive option for those looking to shake up their cocktail game. The collaboration between Boston Beer Company and Beam Suntory promises a high-quality and exciting product that is sure to pique the interest of vodka enthusiasts and hard seltzer fans alike.
Truly Vodka: An Overview
Market and Brand Success
Truly Vodka is a recent addition to the alcoholic beverage market, standing out with its vibrant flavors and colorful branding. Venturing away from its seltzer roots, Truly has expanded its product range by launching a line of flavored vodkas. These offerings come in three distinct flavors, contributing to the brand's growing popularity.
As a result of its eye-catching packaging and innovative approach to vodka, Truly has gained traction in a competitive market. However, it's important to note that Truly Vodka is not the cheapest option available, with a 750ml bottle costing around $18. In comparison, other established brands like Tito's Vodka offer lower prices and higher alcohol content.
Boston Beer Company Partnership
The development of Truly Vodka can be attributed to the partnership between Truly Hard Seltzer and the Boston Beer Company. This collaboration has facilitated the production of a new line of vodka sodas, which hit shelves ahead of the summer season. Using six-times-distilled premium vodka and real fruit, these products enticingly combine flavor and quality.
The Boston Beer Company's reputation for producing innovative and successful products significantly contributes to the potential success of Truly Vodka. With a strong foundation built on the success of Truly Hard Seltzer, the introduction of Truly Flavored Vodka to the market showcases the versatility of both brands and their commitment to offering unique and refreshing options for consumers.
Truly Vodka Flavors and Packs
Truly Hard Seltzer has expanded its product line with the introduction of Truly Flavored Vodka. This spirit is created with 6x distilled vodka, real fruit juice, and premium flavors, providing an elevated drinking experience. Truly Vodka comes in a variety of packs, each with its mix of unique flavors.
Classic Pack
The Classic Pack offers a selection of fan-favorite flavors:
- Blackberry & Lemon: A combination of juicy blackberry and tangy lemon
- Peach & Tangerine: The sweetness of peach meets the zesty notes of tangerine
- Cherry & Lime: A bold blend of sweet cherry and refreshing lime
- Cranberry & Pineapple: A delightful mix of tart cranberry and tropical pineapple
Each can in the Classic Pack contains 5% abv, 110 calories, 2 grams of sugar, and 4 grams of carbs per 12 fl. oz. serving.
Paradise Pack
The Paradise Pack is inspired by tropical flavors:
- Mango: A juicy, bold mango flavor
- Pineapple: A taste of the tropics with sweet, tangy pineapple
These fruity variations can be enjoyed on their own or used for creating unique cocktails, such as Pineapple Mango Mule.
Twist of Flavor Pack
For those seeking a refreshing spin on classic flavors, the Twist of Flavor Pack includes:
- Strawberry Lemonade: The classic taste of summer with a twist of sweet strawberries
- Wild Berry: A blend of mixed berries for a burst of fruity flavor
- Blood Orange: A bold citrus punch with a twist of tangy blood orange
Make the most of the summer season with these invigorating flavors in your cooler.
Limited Edition Packs
Truly also offers limited edition packs featuring various flavors that cater to different tastes and preferences. These packs may include new innovations, collaborations, or seasonal specialties boosting the assortment of Truly flavored vodka options.
Each Truly Vodka flavor and pack presents a unique experience, ensuring there is something for everyone. Whether you're looking for classic combinations, tropical inspirations, or a twist of flavor, there's a Truly Vodka for you. Enjoy responsibly!
Product Development and Marketing
Director of Product Development
The Director of Product Development at Truly Hard Seltzer has been instrumental in the recent brand's portfolio refresh. They have overseen the creation of Truly Vodka Seltzer, the company's first spirits-based seltzer. This new product combines six-times-distilled vodka, real fruit juice, and premium flavors. The addition of Truly Vodka Seltzer brings the Truly lineup to a total of 38 flavors.
The development process focused on tapping into the health-conscious demand for lower-ABV drinks while delivering top-quality, flavorful vodka seltzers. The team at Truly worked on perfecting the recipe for Truly Vodka, and the result is a unique and innovative product sure to delight consumers.
Sr. Director of Brand Marketing
To promote the launch of Truly Vodka Seltzer, the Sr. Director of Brand Marketing has implemented a comprehensive marketing strategy. The campaign began with rolling out the product in time for the summer season. Marketing efforts included:
- Digital advertising: Focused on city residents who are likely to be receptive to the new product and enjoy the convenience of a ready-to-drink beverage.
- Social media presence: Leveraging influencers and engaging content, Truly Vodka Seltzer was introduced to a wider audience in the online sphere.
- Events and partnerships: Collaborating with popular establishments and events in the craft beer scene, Truly expanded its reach and showcased its product to an audience with discerning tastes.
Pricing for the Truly Vodka Seltzer was determined to be competitive within the market. The product is available in 12-ounce slim cans and a variety of 8-packs and 4-packs, with a suggested retail price of $9.99 (4-pack) to $17.99 (8-pack).
The combination of product development and targeted marketing efforts effectively positioned Truly Vodka Seltzer as a refreshing, flavorful, and approachable option in the increasingly popular hard seltzer category.
Frequently Asked Questions
Nutrition facts?
Truly Flavored Vodka contains 30% alcohol by volume (ABV) and its nutritional facts may vary depending on the flavor. It's important to check the label for exact nutritional information for each flavor.
Sugar content?
Truly Flavored Vodka has a low sugar content, making it a suitable choice for those looking for a lighter alcoholic beverage. However, the exact amount of sugar may differ depending on the specific flavor you choose, so it is advised to check the label for the specific sugar content.
Strawberry lemonade info?
The Strawberry Lemonade Truly Flavored Vodka offers a refreshing and fruity twist to traditional vodka. This flavor combines the sweetness of strawberries with the tanginess of lemonade, creating a delightful and vibrant taste. Enjoy it on its own or mix it with your favorite Truly Hard Seltzers.
Available flavors?
Truly Flavored Vodka comes in three different flavors: Strawberry Lemonade, Wild Berry, and Pineapple Mango. These flavors provide unique and refreshing taste profiles to suit various preferences.
Alcohol percentage?
Truly Flavored Vodka has an alcohol percentage of 30% ABV. Its relatively lower alcohol content compared to other vodka brands makes it a suitable option for light cocktails and mixed drinks.
Made from what?
Truly Flavored Vodka is made from a base of high-quality distilled spirits. The brand has not specifically disclosed the ingredients used to create their flavored vodka but rest assured that they focus on providing a refreshing and enjoyable vodka experience. Check the label for detailed ingredient information.